Posted Date : September 05,2018
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-9577
Government Authority located in Maryland; USA based organization looking for expert vendor for public education and outreach campaign service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide public education and outreach campaign service develop new creative material, messaging, and imagery to help the region achieve the overall objective of reducing the number of pedestrian and motor vehicle and bicycle and motor vehicle collisions and their associated deaths and injuries and meet targets adopted.
- Development and evaluation of a public education and outreach campaign, shall help the region achieve the short-term objectives of increasing the proportion of motorists, pedestrians, and bicyclists.
- The consultant shall provide experienced and creative production personnel to develop and plan the implementation of pedestrian and traffic safety program advertising, educational, and promotional efforts.
- The consultant shall use a focus group to test and evaluate all creative material, messaging and imagery for use in this campaign.
- The consultant shall propose effective ways to launch the campaign and get media coverage. It may include a press event featuring the region’s safety champions.
- The consultant shall prepare a strategic plan for the spring 2019 campaign and a prioritized list of campaign activities.
- The consultant shall develop a work plan with a timeline for the completion of all tasks. The consultant shall adhere to the schedule outlined in the approved work plan, unless changes to the work plan.
- The consultant shall prepare strategic plans for the following two years that build and expand on spring 2019 activities assuming funding is available.
- The timing and content of the campaign should take into account, and benefit from, ongoing safety activities.
- The consultant shall assist in developing and hosting a new campaign web site and the use of social media.
- The consultant, with guidance and advice shall develop and implement techniques for evaluating the effectiveness of the campaign in achieving the overall, intermediate, and short-term campaign objectives, assessing the quality of the materials used, and determining whether the campaign process and direction were successful. The consultant shall conduct both pre- and post-campaign surveys. The evaluation surveys must gauge the public’s awareness of the targeted safety message(s) in the campaign, test themes and slogans, assess the best ways of reaching residents, and evaluate the effectiveness of the outreach and education campaign elements used. The evaluation shall gauge whether behaviour has changed as a result of the campaign.
(2) All questions must be submitted no later than September 11, 2018.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: September 28,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
![]()
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-9577
Government Authority located in Maryland; USA based organization looking for expert vendor for public education and outreach campaign service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide public education and outreach campaign service develop new creative material, messaging, and imagery to help the region achieve the overall objective of reducing the number of pedestrian and motor vehicle and bicycle and motor vehicle collisions and their associated deaths and injuries and meet targets adopted.
- Development and evaluation of a public education and outreach campaign, shall help the region achieve the short-term objectives of increasing the proportion of motorists, pedestrians, and bicyclists.
- The consultant shall provide experienced and creative production personnel to develop and plan the implementation of pedestrian and traffic safety program advertising, educational, and promotional efforts.
- The consultant shall use a focus group to test and evaluate all creative material, messaging and imagery for use in this campaign.
- The consultant shall propose effective ways to launch the campaign and get media coverage. It may include a press event featuring the region’s safety champions.
- The consultant shall prepare a strategic plan for the spring 2019 campaign and a prioritized list of campaign activities.
- The consultant shall develop a work plan with a timeline for the completion of all tasks. The consultant shall adhere to the schedule outlined in the approved work plan, unless changes to the work plan.
- The consultant shall prepare strategic plans for the following two years that build and expand on spring 2019 activities assuming funding is available.
- The timing and content of the campaign should take into account, and benefit from, ongoing safety activities.
- The consultant shall assist in developing and hosting a new campaign web site and the use of social media.
- The consultant, with guidance and advice shall develop and implement techniques for evaluating the effectiveness of the campaign in achieving the overall, intermediate, and short-term campaign objectives, assessing the quality of the materials used, and determining whether the campaign process and direction were successful. The consultant shall conduct both pre- and post-campaign surveys. The evaluation surveys must gauge the public’s awareness of the targeted safety message(s) in the campaign, test themes and slogans, assess the best ways of reaching residents, and evaluate the effectiveness of the outreach and education campaign elements used. The evaluation shall gauge whether behaviour has changed as a result of the campaign.
(2) All questions must be submitted no later than September 11, 2018.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: September 28,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$